Tyler, The Creator ’s creativity knows no bounds: he’s a chart-topping musician, an actor, a boundary-breaking producer, a fashion designer. Now he’s joining the ranks of artists to take over the iconic FC Barcelona jersey, with his GOLF logo worn by the team for El Clásico on October 25 at Spotify Camp Nou. In true Tyler fashion, he’s doing things a little differently.

For the first time in the history of the Spotify x FC Barcelona partnership, the artist has full creative control. The jersey is just one element of a wide-ranging experience, which also includes a Tyler-directed short, an exclusive Spotify x GOLF WANG x FC Barcelona clothing collection, and the Copa De Golf, a night in Barcelona merging music, football, and fashion.

“Every jersey takeover we’ve done has pushed us somewhere new, but this one feels different. Tyler brings a distinct creative world to the collaboration, extending far beyond the jersey,” said Marc Hazan , Spotify’s Senior Vice President, Marketing and Partnerships. “From the campaign visuals and collection to the immersive event in Barcelona, every element is rooted in GOLF WANG’s brand world, making this one of our most exciting collaborations with FC Barcelona yet.”

The collection is rooted in GOLF WANG’s signature aesthetic, featuring bold color and considered craft. It’s a distinctly irreverent take on sportswear that comes to life across a full lifestyle offering, headlined by a letterman jacket, track jacket, and long- and short-sleeve retro jerseys.

“There are few stages in the world bigger than El Clásico. To see GOLF WANG alongside iconic global brands FC Barcelona and Spotify sets a new benchmark for collaboration across sports, music and fashion, bringing the worlds of football and fashion together in a way that feels truly unique to GOLF WANG,” the group said about the partnership.

Drawing inspiration from the club’s founding year, 1,899 limited-edition jerseys will also be available. The collection goes on sale October 15 at GOLF stores in Los Angeles, New York City, Tokyo, Sydney and London, and online at golfwang.com. The collection will also be available in Barça Official Stores in Spain and online.

“The collaboration between FC Barcelona and Spotify continues to forge new connections between football, music, and contemporary culture,” said Joan Soler , FC Barcelona Vice President, Commercial. “With Tyler, The Creator featured on the Clásico shirt, we are building on an initiative that has become part of the anticipation surrounding this match and enables us to reach audiences around the world.

This latest activation further strengthens the unique nature of our partnership with Spotify and highlights the power of music and football to bring people together.”

Tyler’s vision comes to life later this month in Spain. On October 24, Spotify will host Copa De Golf, a night featuring talent connected to GOLF WANG’s creative world alongside acts from Barcelona’s local scene. Yung Taco will anchor the night with a headline DJ set, supported by Bexnil , Alu , duna , and Mushkaa —a curated selection of emerging artists rooted in the city’s music and creative scene.

And then GOLF takes the pitch. The GOLF logo will feature on the FC Barcelona jersey, which will be worn for the El Clásico match against Real Madrid on October 25.

FC Barcelona Femení will wear the jersey for their match on October 24. The El Clásico kit will also become part of the gaming world: starting October 24, the Barça jersey featuring the GOLF logo will be available in the KONAMI eFootball™ game, allowing gamers to choose the kit for their matches.

Read more about the Spotify x FC Barcelona partnership here , and check out the FC Barcelona hub on Spotify.

Not your typical GOLF gear

Live from Barcelona